Digital Marketing Executive

Company: Path to Success Consultants Ltd

Location: Scottish Borders

Job Type: Full-Time

Salary: £30,000 – £40,000

Job Description

Path to Success Consultants Ltd is seeking a passionate and results-driven Digital Marketing Executive to join our team. The ideal candidate must be willing to relocate to our Scottish Borders office. You will be responsible for developing and executing innovative digital marketing strategies to enhance our online presence, attract new clients, and support the growth of our Software and Hardware Techoutlet in the region.

Key Responsibilities

• Plan and execute multi-channel digital marketing campaigns including SEO, PPC, social media, email marketing, and content creation.
• Optimize the company’s website and landing pages for better user experience and search engine rankings.
• Track and analyze campaign performance using tools like Google Analytics and social media insights.
• Create engaging content for various digital platforms such as blogs, social media, and email newsletters.
• Conduct market research to identify trends and opportunities.
• Manage social media platforms to grow followers, increase engagement, and enhance brand visibility.
• Collaborate with the sales and creative team to ensure alignment with business goals.
• Keep up to date with the latest trends and best practices in digital marketing.

Requirements

• Bachelor’s degree in Management or a related field.
• Proven experience in digital marketing, preferably in consultancy or service sectors.
• Strong understanding of database administration, data analysis, and research tools.
• Experience with social media advertising platforms.
• Excellent verbal and written communication skills.
• Creative mindset with strong analytical skills.
• Self-motivated with the ability to work independently and in a team environment.

Preferred Skills

• Proficiency in design tools such as Canva or Adobe Creative Suite.
• Experience in web design and maintaining websites and social media platforms.
• Knowledge of email marketing tools like Mailchimp or HubSpot.
• Familiarity with CMS platforms such as WordPress.